SENSER/Signals/Pricing Intelligence
Pricing Signal

Never miss a competitor's pricing move.

Pricing changes are the loudest signal in your market. Competitors adding plans, shifting tiers, or killing features reshapes your positioning overnight. Stop finding out from your sales team after they lose a deal.

// pricing radar
All CompetitorsChanges OnlyAI Summary
● Last scan: 2h ago▶ RUN CHECKEXPORT
Competitor Alpha3 CHANGES
Starter$49/mo↑ was $29
Professional$149/mo↑ was $99
Enterprise PlusCustomNEW
Competitor Beta1 NEW PLAN
Free$0
Growth$39/mo
Scale$89/moNEW
Competitor GammaNO CHANGES
Basic$19/mo
Pro$59/mo
Business$129/mo
Competitor Delta1 CHANGE
Starter$25/mo
Team$79/mo
Unlimited$199/moREMOVED
AI INSIGHT
Market trend detected: Alpha's 50-69% price increase on Starter and Professional tiers signals a shift upmarket. Combined with Beta adding a mid-tier "Scale" plan and Delta removing their unlimited tier, the market is consolidating around usage-based pricing. Opportunity: Your current $99 positioning undercuts the new floor — consider holding price to capture Alpha's displaced SMB customers.

Four steps. Full pricing radar.

No APIs, no complex setup. Point SENSER at your competitors' pricing pages and get structured intelligence in minutes.

Step 01

Add pricing page URLs

Point the tool at your competitors' public pricing pages. Just paste URLs — no API keys, no scraper configuration, no code.

Step 02

Run checks on demand

Click to scan. SENSER fetches the latest pricing, extracts structured plan data and features, and compares against your last snapshot.

Step 03

See every change

Clear, structured diffs of every change — new plans, removed features, price increases, tier restructuring — no noise, just signal.

Step 04

Get AI insights

Per-competitor and market-wide AI summaries spot trends, positioning shifts, and strategic opportunities you should act on.

Why pricing intelligence matters

Pricing changes are the most actionable competitive signal. Here's what you get when you stop guessing.

EARLY WARNING

Catch changes before they affect deals

Know when competitors adjust pricing or restructure plans before it shows up in your loss reports. Your sales team gets updated positioning the same day.

AI ANALYSIS

Raw data becomes strategic insight

AI turns plan-level diffs into concise, actionable summaries. Understand what a competitor's pricing move means for your positioning — not just that it happened.

MARKET VIEW

See the full competitive landscape

Per-competitor detail and market-wide trend analysis in one view. Spot when the whole market is shifting upmarket, consolidating tiers, or racing to the bottom.

YOUR CONTROL

Scan when you want. No surprises.

You choose when to check. Nothing is scraped automatically without your action. Full control over frequency, competitors tracked, and data retention.

Built for teams that compete on positioning

Whether you're a founder tracking two competitors or a product marketing team watching a dozen, pricing intelligence gives you the signal clarity to act fast.

  • 01Arm sales with updated competitive pricing same-day
  • 02Validate your pricing strategy against real market data
  • 03Spot when competitors are testing new monetization models
  • 04Feed pricing trends into quarterly business reviews
  • 05Identify market-wide pricing consolidation or expansion
Scenario: Reactive → Proactive

"We lost 3 deals before we realized they'd dropped their price by 40%."

With SENSER, you'd have known the day it happened — and adjusted your battle cards before the next call.

Scenario: New Entrant Detection

"A new competitor launched a free tier and we didn't notice for 6 weeks."

SENSER detects new plans and tier additions instantly. AI flags the strategic implications so you can respond before it affects pipeline.

Scenario: Board-Ready Insights

"Our investors asked how we're positioned vs. competitors. We had anecdotes, not data."

Export structured pricing comparisons and AI market summaries. Walk into the board meeting with receipts.

Part of the SENSER Competitive Intelligence suite

Pricing intelligence works alongside five other signal streams — so you have a single command center for your entire competitive environment.

View All Signals →

Stop guessing about
competitor pricing.

Turn competitor pricing changes into clear, actionable intelligence. Know what they changed, why it matters, and what to do about it.

// Free during early access. No credit card required.