SENSER/Signals/News & Launch Tracking
News Signal

Know what they're doing before your board does.

Funding rounds. Product launches. Press hits. Executive moves. SENSER monitors competitor news 24/7 and surfaces what matters — with AI that detects funding signals, summarizes trends, and tells you what to do about it.

Start Tracking News →See How It Works
// news radar
All NewsFundingLaunchesPress
● Monitoring liveREFRESHEXPORT
87
Articles (30d)
4
Funding alerts
71%
Positive coverage
3
Negative mentions
FUNDINGPOSITIVE
TechCrunch · 45m ago
Competitor Alpha raises $20M Series B led by Accel Partners
The round brings total funding to $35M. The company plans to use the investment to expand its enterprise sales team and launch an AI-powered analytics module in Q2. Existing investors Index Ventures and Y Combinator also participated.
$20M · SERIES B · HIGH CONFIDENCELead: Accel Partners
READ ARTICLEAI INSIGHT45m
LAUNCHNEUTRAL
Product Hunt · 2h ago
Competitor Beta launches AI-powered feedback categorization module
The new module automatically categorizes customer feedback using NLP and routes it to relevant product teams. Early reviews cite "impressive accuracy" but note limited integration options beyond Slack and Jira.
Category: Product UpdateImpact: Feature overlap
READ ARTICLEAI INSIGHT2h
PRESSPOSITIVE
G2 Research · 1d ago
Competitor Gamma named to G2 Leader quadrant for Customer Feedback Software
Gamma scored highest in user satisfaction and market presence among 28 vendors evaluated. The report highlights their "intuitive UI" and "strong integration ecosystem" while noting "limited AI capabilities" as a gap.
Source: Analyst ReportRelevance: High
READ REPORTAI INSIGHT1d
EXPANSIONNEUTRAL
LinkedIn News · 3d ago
Competitor Delta opens London office, hires VP of EMEA Sales
The expansion signals Delta's push into the European market. The new VP previously led EMEA growth at a major CRM platform, suggesting an enterprise-focused strategy for the region.
Signal: Geographic expansionRegion: EMEA
READ MOREAI INSIGHT3d
AI INSIGHT
Funding pattern detected: Alpha's $20M Series B is the third raise in your competitive set in 90 days ($58M total). Combined with Beta's AI module launch and Gamma's G2 ranking, expect increased marketing spend and feature velocity across your market. Opportunity: Alpha's planned "AI analytics" overlaps with your existing theme discovery — update competitive positioning before their Q2 launch.
process

Every move. Every announcement. Every signal.

SENSER monitors news sources 24/7 and uses AI to detect what matters — funding rounds, product launches, press coverage, and strategic shifts.

Step 01

Add your competitors

Enter competitor names and SENSER automatically monitors Google News, Hacker News, tech publications, press wires, and industry blogs for every mention.

Step 02

AI detects signals

Funding rounds are auto-detected with amount, stage, and investor details. Product launches, executive hires, and press coverage are classified and tagged.

Step 03

Get smart summaries

AI summarizes the strategic implications of each piece of news — what it means for your market, your positioning, and your next move.

Step 04

Spot trends early

Track sentiment, coverage volume, and funding patterns over time. See when a competitor is ramping up or when market momentum is shifting.

advantages

News that's actually actionable

Most teams hear competitor news secondhand — from a sales call, a Slack message, or a board member. SENSER makes you the source.

FUNDING INTEL

Know the money before the market does

AI detects funding rounds from news articles — amount, stage, lead investor, and confidence score. Anticipate competitor marketing spend and hiring surges before they hit.

LAUNCH ALERTS

No more surprises in sales calls

Product launches, new features, pivots, and beta announcements — surfaced and summarized the day they happen. Your sales team always knows what competitors just shipped.

PRESS TRACKING

See how the market sees them

Analyst reports, G2 rankings, press coverage, and review roundups. Understand how competitors are positioned in the market's eyes — and where the gaps are.

TREND DETECTION

Patterns humans miss, AI catches

Three funding rounds in 90 days across your market? A competitor going silent in press for 6 months? AI connects dots across news items and surfaces strategic trends.

scenarios

Be the person who always knows what's happening

Whether you're briefing your CEO, prepping for a sales call, or planning next quarter — having the latest competitor intelligence at your fingertips changes the conversation.

  • 01Brief leadership on competitor moves with data, not anecdotes
  • 02Arm sales with real-time competitive context before calls
  • 03Anticipate market shifts from funding and hiring patterns
  • 04React to product launches before they affect your pipeline
  • 05Feed press and analyst trends into quarterly planning
Scenario: Funding Response

"Our biggest competitor just raised $20M and we found out from a board member a week later."

With SENSER, you'd have known within hours — with AI analysis of what the funding likely means for their product roadmap and go-to-market strategy.

Scenario: Launch Readiness

"A competitor launched an AI feature that overlaps with our upcoming release. We had no idea."

SENSER flags product launches with feature overlap analysis. You'd have had time to differentiate your messaging or accelerate your timeline.

Scenario: Board Prep

"Our investors asked for a competitive landscape overview. We scrambled for two days."

Export 30 days of competitor news, funding activity, and AI trend summaries. Walk into the board meeting with a complete picture, not a rushed Google search.

Part of the SENSER Competitive Intelligence suite

News monitoring works alongside five other signal streams — so you have a single command center for your entire competitive environment.

PricingSocialNewsReviewsTech StackHiring
View All Signals →

Stop hearing competitor news secondhand.

Funding rounds, product launches, press hits, and strategic shifts — in your dashboard before they hit Twitter. Know everything. Miss nothing.

Start Tracking News →Book a Briefing

// Free during early access. No credit card required.